Tinder takes a swipe at Vanity Fair (and wins the online world)

Tinder takes a swipe at Vanity Fair (and wins the online world)

Those calling Tinder’s Twitter rant a #PRFail are failing by themselves to see its genius, writes Business Wire’s Serena Ehrlich.

Earlier in the day this thirty days, Vanity Fair published “Tinder plus the Dawn regarding the ‘Dating Apocalypse,’” a look that is startling dating in the chronilogical age of swipe.

The content revealed exactly just just how several New Yorkers used dating apps such as for instance Tinder, OK Cupid, and Hinge to meet up possible intimate lovers and just how the convenience and prevalence of the apps have actually changed the dating scene.

This article is pretty natural – each individual interviewed provided depressing tales of exactly how relationships have now been superseded by casual intercourse, each putting the fault regarding the change in dating on apps. The writer, Nancy Jo Sales, interspersed dating-related data and horror tales with a summary of emotional and sociological modifications to reiterate her point: dating apps have changed the way in which we date.

The content contends that individuals have actually relocated from a culture constructed on long-term, loving relationships to at least one fueled by one-night stands. It was met having a wide variety of responses. Many agreed utilizing the article; numerous failed to. But no response had been more surprising than one Twitter account: compared to Tinder.

On Tuesday evening, Tinder, with increased than 51,000 Twitter followers, attacked.

In a manner that is puerile Tinder took both Vanity Fair and Sales to process for misunderstanding Tinder users and never contacting the business straight for data regarding its individual base. Even though many associated with the 30-plus tweets had a tone that is almost childish them, Tinder additionally brilliantly reiterated a marketing message that directly contradicted the facts presented into the piece.

As expected, Twitter erupted. Many supported Tinder when planning on taking a stand, tweeting and retweeting Tinder’s comments, while some chiding it for the manner that is unprofessional tone of its tweets. Continue reading “Tinder takes a swipe at Vanity Fair (and wins the online world)”