Also Revel’s Facebook web page bears their slogan that is new Wanted
It’s the first good news since Atlantic City’s newest casino opened: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements every where within Revel Casino-Hotel.
New Campaign Working
Having its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive directly on the front side for the casino Revel has apparently caused it to be clear that their former no-smoking, chi-chi attitude is away aided by the Atlantic Ocean tides, and a more approachable ‘come on in and spend your hard earned money’ tactic is working for them.
Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.
‘I think the July results clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is wanting more gamblers; the figures for most of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent fall in comparison to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only real other casinos that showed gains besides Revel had been Borgata, up 19 %, and Resorts Casino Hotel, with a 6 % jump when compared with last year.